Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise. 

"A local restaurant, for instance, can promote just to the zip codes where it draws from. It can even target specific age groups and sex," Bentz says. "Best of all, you can target those customers during the time that they are most likely to buy; for instance, you can display your ads just before and during the lunch and dinner hours." And if your Facebook campaign isn't getting the desired results, "there's no long-term commitment. You can cancel at any time."

Without a site design that your target market prefers, you are bound to lose conversions – that’s for sure. People trust a good-looking site than a home-cooked look. It’s different when you feel like you’re dealing with an expert – it boosts trust, reputation and authority from what your customers can see. A wisely designed website is the way to go. It doesn’t have to be fancy and perfect – it just has to appeal to your target market’s taste. Just take a look at this site (I’m a minimalist by the way, heh)
Very well descriptive article. I would like to add a few points as well regarding page insights and Landing page optimization. With increasing voice searches across the globe, it’s really important to have an amazing loading speed. I am living in Toledo and working as a digital marketing freelancer and researched that page insights have a very deep insight into rankings. This article is really going to help many digital marketers just like me. Cheers!!
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