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If you're not using internet marketing to market your business you should be. An online presence is crucial to helping potential clients and customer find your business - even if your business is small and local. (In 2017, one third of all mobile searches were local and local search was growing 50% faster than mobile searches overall.) Online is where the eyeballs are so that's where your business needs to be.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed. So how do you make this happen? Essentially, you need to make your website more appealing to search engines. Do this by using keywords that are commonly searched, backlinking your site, customizing the headline and description, etc.
We’ve compiled a review list of some of the most useful, informative and resourceful courses and training on the subject available. Enrolling yourself for one or more in 2018 could help you add skills and knowledge to your CV and grow in your career. Most importantly, it will make you future ready. (The list has been updated to as per changing trends)
Possibly more than anything else, Fishkin is a proponent of creating high-quality, useful, honest content. He’ll never recommend keyword stuffing, link buying, or any other tactics that—while legal—are generally frowned upon. If you’re not familiar with his idea of 10x quality content, you should click that link and get to know it well. It’s a guiding principle in high-quality content marketing