Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
For some online retailers, the best bet may even be a combination of these options. Whatever a company decides, a trusted professional can help them make the best choice and walk them through the business of setting up a compliant sales site. This will help a business keep up with the sure-to-come changes that will take place in the next few years.
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.
If you’re building your own online business, the knowledge you’ll find inside Aversity’s Online Business Development courses will help you to boost your process! Whether you’re building your first website or creating your first funnel, the courses in this section will allow you to get a better understanding of building and managing a successful online business.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.

"By blogging at least twice a week, you significantly increase your website's ability to be found on search engines," adds Mike Lieberman, chief marketing scientist and president, Square 2 Marketing. "The more you blog, the more traffic your site will get from Google, Yahoo and Bing... [because] you are adding fresh content to your site [assuming your blog resides on your company website]," he says. And "if each of your blog posts includes a call to action, you might even generate some leads from your blog."
Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to. Stop wasting time and money on traditional marketing and go digital!
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Different online income streams to begin your online business could be ebooks and online courses, niche websites, membership programs, software development, consultation programs and packaging existing content to sell as a bundle. Ducker says “It all comes down to knowing who you’re helping, what their problems are, and most importantly – creating a solution to a problem that they will happily part with a little hard earned cash for.”
Posting a video on a social media platform is an easy way to showcase your product and how it works. Video ads generate more engagement and higher click through rates than traditional static advertisements. They also allow your potential customers to understand your product or service before they land on your site. With videos, customers are better informed about your product or service which can lead to higher conversion rates.
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