Affiliate networks play an important role in the relationship between affiliates and merchants. They are the meeting point, which is why most affiliates and merchants will be a member of at least one of them. This chapter focuses on what affiliate networks are and how they work, with the process being explained for both affiliates and merchants. The chapter concludes with five popular affiliate networks in the industry at this moment with most prominent features and benefits highlighted for each of them.
If you actually use the product and get results with it, then sharing a case study or your personal experience can be one of the most effective ways of selling those products to your audience. As you build a more responsive list of email subscribers and buyers and your reputation, merchants may offer you “free” samples of e-books or other products.
Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend a dime on marketing, figure out your target market first. There’s no need to pay top dollar to hire a fancy market research firm. If you know your product, you should be able to figure out your market yourself. For example, who will be most interested in your product? Men or women? What is their age group? What are your customer’s interests? What is their likely financial situation?
Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of over 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Link Earning, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.
Over the last 20 years, I have seen lots of training courses. I agree with most of your experts. Site Build It was the first good training course I took shortly after Ken Envoy launched it. I have gone the Affiliorama route and thought it was a good program for beginners. At the time I took the course, there weren’t many options for niches. I have heard good things about Chris Farrell’s program but personally have not taken it. Wealthy Affiliate is by far the best program. Members learn to build an online business regardless of the niche(s) they select. Wealthy Affiliate also has a very strong support system in place. The active community of members means people can get their questions answered quickly.
Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.
This is one of the fundamental online marketing tips for small business. Making it easy for customers to find you won't help until you have a clear enough idea about who your target market is. Do your homework and draft out the personas of potential customers, or the advertising money will sip through your fingers. I’m not suggesting that you should hire a research professional or buy a comprehensive industry analysis. Every business owner can determine their target audience based on the characteristics of their product (for guidelines, look here).
We offer safety and security for our clients by ensuring the highest regulatory standards are upheld and all partners adhere to our strict compliance rules. Search our directory of 100,000+ active affiliates, spanning a range of sectors and promotional types - including cashback, content and shopping comparison - to find the right partners for your affiliate program.
The first step in understanding taxes for affiliate marketers is to understand how affiliate marketers are paid, and how that differs from the way most Americans are paid.  As an affiliate marketer, you are paid as what is known as a “1099 Contractor” for tax purposes.  This differs than say, a cashier at a grocery store, who is most likely treated as a “W-2 Employee”.  The key difference here is that contractors do not have any taxes withheld from their income by their employer (in this case, the affiliate network who writes your check), whereas the W-2 employee at a grocery store has the employee portion of payroll taxes withheld (Medicare and Social Security taxes, which amount to 7.65%), and another portion withheld for estimated federal and state income taxes, respectively.  Although it may seem favorable that 1099 Contractors don’t have these taxes withheld from their checks, they still inevitably do owe taxes on their earnings.  They are required to pay both the employer and employee portions of the Medicare and Social Security taxes in the form of a 15.3% “Self Employment Tax” and are required, in some cases, to make estimated tax payments to the IRS for their federal and state income taxes.  Paying the self employment tax and estimated taxes to the IRS is the most common misconception or oversight amongst affiliate marketers, and often leads to year end surprises.  To add an additional wrinkle, there is a common misunderstanding with respect to how taxes work for affiliate marketers operating as a sole proprietorship, LLC, or C-Corporation– which we will discuss next.
Your TIN (Tax Identification Number) is either your Social Security Number (SSN), Individual Tax Identification Number (ITIN) or your Employer Identification Number (EIN). You can find your SSN on your Social Security card. You can find your ITIN on the CP565 notice from the IRS that assigned your ITIN. You can find your EIN on the CP575A notice from the IRS that assigned your EIN. Be sure to verify that the TIN you enter is your correct TIN.
At E-file we really do love to work with affiliates. We try to offer one of the most aggressive payouts and highest converting products in the tax filing space. Affiliates earn commission on both purchases and free fillings. Our commission rates start at 40% (that is double what many of our competitors pay!) and payouts can be increased for top performers. Affiliates also receive a $1.40 flat commission on any free tax filing so even when customers do not pay the affiliate still earns a commission.
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.

Customers love to engage with brands and they really love it when a brand reciprocates. Take Wendy’s for example and the famous case of #NuggsForCarter. Carter Wilkerson tweeted at the major fast food chain and asked how many retweets he would have to get to receive a year of free chicken nuggets. Wendy’s replied with 18 million. Your brand doesn’t have to go all out like Wendy’s did, but replying to customer questions on social media platform is a sure way to put your brand above the rest.


If you actually use the product and get results with it, then sharing a case study or your personal experience can be one of the most effective ways of selling those products to your audience. As you build a more responsive list of email subscribers and buyers and your reputation, merchants may offer you “free” samples of e-books or other products.
Because social media can be (or seem) overwhelming, "choose one social media platform that your customers, prospects, and industry leaders engage with the most -- be it Facebook, LinkedIn, Twitter, and Google+ -- and start building a presence there," Volpe says. "Once you've set up an account, start connecting sharing your original content, joining discussions and engaging with the community. Keep your social efforts frequent, but above all, relevant and helpful to your audience."
No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.
That's one of the coolest digital marketing ideas to use social media in your online strategy. Gone are the days when social media was used just for fun. Social media platforms have become the indispensable elements of the online marketing strategies of the majority of the modern-day brands. By means of social media channels, you can connect, chat, and stream your daily activities right from your smartphones. Using social media channels, you can keep in touch with your customer 24/7, which provide you with the endless opportunities for your own business.

The fit must be right between you and the merchant who is going to benefit from your promotional efforts, or it simply won’t work. The easiest way to begin with affiliate marketing is to select an affiliate network. Many affiliate networks exist, some which are tied to well-known companies like Amazon, Google, and Apple, while others specialize in specific types of products and services.
12. Online Contests. You’ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price. Really tight on budget? You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.[citation needed]
If you filed paperwork and formed a Limited Liability Company (an “LLC”), there could be some additional tax ramifications to be aware of.  If your LLC is a single member LLC (meaning, only one owner), then you are taxed the same as a Sole Proprietorship with all earnings from affiliate marketing flowing through to your personal tax returns. However, if there are multiple members (owners) of your LLC, you’ll be required to file an informational return (Form 1065) with the IRS to report all earnings from the LLC.  In addition, you’ll be required to furnish a Schedule K-1 to all owners of the LLC, which they then use to report their earnings from the partnership on their personal tax returns.  The final wrinkle is if the LLC has made an S-Corporation election, you’ll be required to file Form 1120S and furnish a Schedule K-1 to each owner, once again indicating their pro-rata share of the entity’s earnings.  The S-Corp election can be a powerful tax savings strategy, and one that I recommend in many circumstances, but is one that you should consult a CPA on before making the election.
"An efficient Google AdWords campaign, where you are sure you know how the platform works, can be a huge quarry of leads for small businesses," adds Kyle Peterson of Clement | Peterson, a tech PR and marketing firm. "Start with uber-targeted keywords, paying close attention to keyword match types, negative keywords and search query results to eliminate irrelevant visitors, like people looking for jobs," he says.

JVZoo was founded in 2011 and has since rocketed to near the top as one of the most popular affiliate programs out there. JVZoo is unusual in that there are no upfront costs for either publishers or merchants (advertisers). JVZoo’s income is exclusively from charging fees (to both the merchant and the affiliate) after a sale has been made. It is also unusual in that it pays commissions “instantly” via PayPal rather than once a week/fortnight/month like other affiliate programs.
That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.
To help save your time, I’m going to just tell you what program I think works best and the program that I am STILL a part of to this very day. After months of searching, I got a recommendation from a friend to check out Wealthy Affiliate. Needless to say, I was pretty blown away by it. They offer every tool you’ll need to grow your business and they train you on how to use all those tools. You will also get access to their training which gives you all the information you need to know in the order you need to know it in.

With the Affiliate Marketing Diploma Course, you’ll learn how to use affiliate marketing effectively, from the side of the affiliate marketer – getting paid to promote other people’s products, and the merchant – having others promote and sell your products and services for you. Additionally, you’ll learn how to start your own affiliate marketing business.
Promotional– Every once in awhile you want to mix in something about your own business and how it can help them. After all, you’re providing them with all this great content, so why not let them know what else they can get from you? Posting about a promotion you are doing or if you have a new class coming up gives your audience opportunities to deepen their engagement with you, and perhaps move down their path to becoming a customer.

Another reason why you need a blog is that a blog-less website is mostly stale – there’s minimal update, not much new information, and not much interaction from the customers. A blog will make your website more customer and reader-friendly. It will also make your website more Google-friendly. Google loves new information. New articles = new information = Google love. Simple, right?
Gerry knows what he’s doing when it comes to Facebook ads, even though I don’t do affiliate marketing with paid ads anymore I’ve taken what I learned from Gerry and have applied to running ads for my own lead generation business or to promote our own lead gen coaching program. From my experience, those do better with paid advertising because its your own product or service so you have much bigger profit margins to be able to afford the paid traffic, with affiliate its really tough because you’re still selling someone else’s product so your margins are slimmer.
7. Use Pinterest Buttons – The “Pin-It” switch can quickly be set up in your internet browser. Then you can easily pin photos as well as details from various other sites to your pinboard. There is likewise a “Pin-It” switch you can make use of to invite individuals to pin images from your site to their pinboard. You can additionally include a “Follow Me on Pinterest” button to your blog site and also social pages to get more individuals to your Pinterest board.

"For goods and services specifically targeting women ages 18 to 65, [we] recommend companies utilize Pinterest," says Ria Romano, partner, RPR Public Relations. "Since women are inherently more visual than men when it comes to shopping online -- it's not just a cliché -- a picture really does speak 1000 words," she says. Indeed, "for every dollar a female consumer spends on our clients' products and services they find on Facebook, the same shopper will spend $3 on the same product or service on Pinterest." 
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