1. Boost your posts. "Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base. So give your content a paid boost. If you have more than 100 likes on your page, a 'boost' button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users."
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What’s more, if your visitor likes Amazon.com, he is likely to go directly there the next time he wants to purchase a book, and Amazon.com has potentially gained a customer for life. (Of course, if the same visitor uses another link on your site to purchase another book, you’ll get credit for that purchase also.) You can learn more about affiliate programs from a merchant’s standpoint in Web Commerce Today newsletter, Issue 8, “A Merchant’s Primer of Affiliate Programs” (http://www.webmarketingtoday.com/wct1/issue8.htm), where I explain how to set up such a program.