Jay Baer has more than 20 years of experience in digital marketing and consulting for more than 700 companies, including 30 of the Fortune 500 companies. He is the founder of Convince & Convert, which provides social media and content marketing advice. The Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and has more than 200,000 visitors monthly.
You have a range of options for hosting affiliate deals on your website. You might want to run these on the sidebar of your blog (like Heidi Cohen) or at the bottom of a piece of content (if you’re a mom blogger like 3 Boys and a Dog. If you’re running a B2B organization, you could have a portion of your site devoted to partner offers).Test different placements of your affiliate offers rather than confining them to one area of your website.
Today, businesses have more ways -- and places -- than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources, can be difficult. While social media marketing is generally free, it can be time-consuming; and the same goes for blogging. But traditional print advertising, as well as digital advertising, can be expensive.
This is one of those online marketing tips that should be a given but some businesses still don’t have a Google My Business account. When you search for your favorite restaurant on Google there’s a bunch of information that comes up on the right hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual affiliate links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.
AWIN is probably best for experienced affiliates who can hit the ground running without a lot of guidance or feedback from the network. There is a $5 fee charged to apply to become an affiliate, but if you’re approved, the $5 will be added to your account. If your application is denied, however, you will lose the $5 fee. AWIN operates globally, but it is most heavily concentrated on British and EU merchants.
The position of your ad is determined by several factors that give your ad a score based on the quality of your ads and how much you are willing to pay per click. Even if other brands are competing for the same keyword as you are, it is possible to rank above them and pay less per click, but Google must see your ads as highly relevant in order for this to happen.
Find your affiliates and affiliate programs in all the right places --As humans, many of us hope to inherently trust one another. We’d like to believe that someone’s word is good. That a check will cash. That we’ll again see the man who said he’d pay us tomorrow. If you’ve spent even a smidgeon of time working as a freelancer, you know this isn’t always the case. People pay late, if at all. You turn in work, and the source contests it. In order to avoid disappointment and fraud, make sure you are using a legitimate network to find both merchants and affiliates.
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Review : I’m really happy that I bought this course. Theo was so informative and had really good explanations. I loved how she walked us through setting up our blog step by step which really helped me and also motivated me to get it done. It made starting my blog less overwhelming for me to see her steps on Word Press. She was very thorough and I feel a lot better about it now. She even is responsive on the Facebook group. Would definitely recommend this course! If anything could be changed, I would just want to see even more steps on the word press side as far as physically setting things up. Thanks for a great course Theo! – Jamie Banks
Posting a video on a social media platform is an easy way to showcase your product and how it works. Video ads generate more engagement and higher click through rates than traditional static advertisements. They also allow your potential customers to understand your product or service before they land on your site. With videos, customers are better informed about your product or service which can lead to higher conversion rates.