Improve your conversion rates. Don’t worry if you can’t match your competitors’ cost-per-actions (CPAs). Start experimenting with new affiliates and improve your conversion rates, because the more conversions you produce, the more your affiliates get paid. They will prefer promoting your product over someone else’s when they see the number of customers they can generate.


What’s more, if your visitor likes Amazon.com, he is likely to go directly there the next time he wants to purchase a book, and Amazon.com has potentially gained a customer for life. (Of course, if the same visitor uses another link on your site to purchase another book, you’ll get credit for that purchase also.) You can learn more about affiliate programs from a merchant’s standpoint in Web Commerce Today newsletter, Issue 8, “A Merchant’s Primer of Affiliate Programs” (http://www.webmarketingtoday.com/wct1/issue8.htm), where I explain how to set up such a program.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
I would personally agree with linkshare.com as a great affiliate marketing platform to join as a publisher. Here’s why. Back in 2005 when I knew nothing about affiliate marketing and was using blogger.com as a free blogging platform without any experience whatsoever and joining Walmart.com as my first official affiliate program, I was able to insert Walmart affiliate in its in my blogger blog and earn a $72 commission. I was onto affiliate marketing for life from there.

“Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance,” its website reads.

Your customer base may know who you are, but do they think of you FIRST when they need your type of product? If not… keep your business in the minds of anyone who has been to your site or business through email marketing.  I know you think no one wants junk email… they don’t.  They want relevant information and great tips and will welcome your emails if they are fun, creative and informative.  Offer a sign-up on your site so they can be the first to find out about your new products. Offer “weekly tips”, or send out monthly coupons. Make sure you only send email to those you’ve requested it through your site. And, make sure the email has a BENEFIT for the customer… not just free publicity for you.


What’s more, if your visitor likes Amazon.com, he is likely to go directly there the next time he wants to purchase a book, and Amazon.com has potentially gained a customer for life. (Of course, if the same visitor uses another link on your site to purchase another book, you’ll get credit for that purchase also.) You can learn more about affiliate programs from a merchant’s standpoint in Web Commerce Today newsletter, Issue 8, “A Merchant’s Primer of Affiliate Programs” (http://www.webmarketingtoday.com/wct1/issue8.htm), where I explain how to set up such a program.

Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to. Stop wasting time and money on traditional marketing and go digital!
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.

Nicole Skuba is the founder and CEO of Blue Tree Digital, a full-service digital marketing agency that specializes in creative marketing solutions for small- to medium-sized businesses. She learned HTML in 1995 and has been involved with the digital world ever since. Her marketing strategies have helped companies increase their pay-per-click conversion rates and increase leads using SEO.
Working alongside Awin's standard affiliate tracking and developed by our in-house technical and development teams, we offer easy implementation with multiple technical partners or solutions through the use of the Awin Mastertag, reducing integration times and increasing flexibility across your campaigns.  Awin's cross-device tracking solution allows advertisers to reward publishers for multi-device journey transactions, offering a true understanding of how the performance channel drives customers - where previously anybody interacting with the channel across more than one device was instantly lost. Our coupon attribution technology allows further flexibility to the traditional last-click model in the affiliate channel, letting advertisers fully reward publishers for exclusive coupon code campaigns. Payment on Influence provides another alternative to the traditional last-click model and opens up new avenues to encourage more collaboration with bloggers and content affiliates.
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.

If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.


The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Elkins points out the strategic value of hashtag use in social media sites such as Pinterest and Instagram in order to build audiences and drive traffic. Visual social media is especially valuable if you organization is selling a highly visible product or service, such as catering or fashion design.
The emergence and evolution of the Internet created an opportunity for different types of publishers – ranging from individuals with a Facebook account or blog, to content review sites, deal aggregators, and app developers. As people continue to invent new ways to refer traffic to merchants, new models will surface, but here is a quick list of the popular models today, summarizing the primary promotional method.

"A local restaurant, for instance, can promote just to the zip codes where it draws from. It can even target specific age groups and sex," Bentz says. "Best of all, you can target those customers during the time that they are most likely to buy; for instance, you can display your ads just before and during the lunch and dinner hours." And if your Facebook campaign isn't getting the desired results, "there's no long-term commitment. You can cancel at any time."
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
It can sometimes feel sleezy to sell affiliate offers especially in some niches, the product that converts the best are not always the best product for people, for example, I was promoting this anti-aging cream, not because I thought it was actually great for people but because that was the only offer that was converting well on Facebook ads and my mentor told me to do it. A lot of the marketing that’s used to sell those products are manipulating people’s negative emotions about their self-image and I would get bunch of comments from people that claimed that the product was a scam. I made some money but it didn’t make feel that great promoting an anti-wrinkle cream that I had very little faith in.
Chris Ducker is a virtual CEO and founder of Virtual Staff Finder, which is one of Hubstaff’s 7 Awesome Virtual Assistant Companies in the Philippines. The quote above comes from an article titled 6 Ways to Make Money While Building an Online Business. Ducker says that in order to be successful at online selling, marketers should position themselves in a market where people need what they offer.
"For goods and services specifically targeting women ages 18 to 65, [we] recommend companies utilize Pinterest," says Ria Romano, partner, RPR Public Relations. "Since women are inherently more visual than men when it comes to shopping online -- it's not just a cliché -- a picture really does speak 1000 words," she says. Indeed, "for every dollar a female consumer spends on our clients' products and services they find on Facebook, the same shopper will spend $3 on the same product or service on Pinterest."
×