Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
Customers love to engage with brands and they really love it when a brand reciprocates. Take Wendy’s for example and the famous case of #NuggsForCarter. Carter Wilkerson tweeted at the major fast food chain and asked how many retweets he would have to get to receive a year of free chicken nuggets. Wendy’s replied with 18 million. Your brand doesn’t have to go all out like Wendy’s did, but replying to customer questions on social media platform is a sure way to put your brand above the rest.
How much time would it realistically take for you to build an affiliate network from scratch? Do you have someone on your team to oversee this initiative by forming relationships with publishers, handling disputes, troubleshooting technical problems, and making sure that payments are sent on time? Do the anticipated returns justify the invested time?
Tradedoubler — Tradedoubler markets a number of solutions for both advertisers and publishers. For advertisers, it has TD Convert, TD Connect, and TD Engage. TD Convert is its platform for affiliate marketing. It says advertisers only pay when they see results, which are typically measured as sales or leads. It also claims to have 2,000 advertisers on-site waiting to partner with eager affiliates.
Sometimes, you’ll want to break through the noise and forget about the in-depth information. This is suitable for those people who already have a background in affiliate marketing and they just want to learn a bit more about it. This includes the mentor’s 5-step fast track method in making money from affiliate marketing fast. For this course, it is all about the results and less about the information.

Are you planning to promote affiliate programs on Facebook? While this can be effective, there is always a right and wrong way to do it. It is important to do more than promote a product and encourage users to buy. You must also give their minds something to think about. In this course, you’ll learn all about the basic Facebook marketing strategies that you can use to promote your affiliate offers.
Because 2Checkout exclusively sells software and digital products, it is best suited for established influencers whose target audience is interested in buying products in this niche. But while you won’t find any physical products for sale, 2Checkout is probably the market leader in selling software of every type, including very specific use case items (like software that can convert Microsoft Word documents to PDF, for instance).
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.
It’s a good idea to really personalize your retargeting for the best results. For example, someone who simply visited your website needs to be shown a completely different marketing message than someone who has already submitted a quote request. They are at different stages and require tailored marketing messages designed to push them to that next step, whether it’s completing a quote request or making the final purchase decision.
A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
So go make a blog of your own! And of course, you will also need a good writer for it. My advice is that you pick one good writer from your company to write for you. Of course, pay him or her is due. Writing is no easy task but it’s rewards in the internet is endless nowadays. Just look at the SEO copywriters out there (cough*, yours truly). Of course, don’t forget to check out the freely available blog tips around the net to improve your blog in the direction you want it to go.
Heidi Cohen is the president of Riverside Marketing Strategies and founded her popular marketing blog, Heidi Cohen’s Actionable Marketing Guide. The quote above comes from her article, Internal Content Curation: What Most Marketers Miss. Cohen recommends performing internal content curation to save on content creation costs and build your audience for each piece of content. You can extend the use of your existing content by re-promoting it (via social media or other channels) or re-using it by adapting it into different formats that can be shared on different platforms.

1. In the words of Ron Simon, “What the hell are you trying to do?” What is the goal of your website? Ultimately, it should be to drive more business, but how exactly will it do that? Start with one goal – such as increasing the number of phone calls – and branch out from there. It’s important to set goals, but it’s just as important to come up with a system for measuring those goals.


Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, SEO, web development, and selling online courses, he is passionate about leveraging the right strategic partnerships, content, and software to scale digital growth. Adam lives in Austin, TX and writes about building your online influence by scaling your content and affiliate marketing strategies on his blog.


16. Guerilla Marketing. Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and easy to implement, especially when localized. Broadcast your Twitter handle with sidewalk chalk, use an abandoned storefront as a canvas for street art, or plaster custom stickers on urban décor that makes those who stroll by look twice. There’s a ton of room for invention here, and you don’t need a big budget to be successful. We did a massive post about guerilla marketing recently, detailing a bunch of strategies and examples you should check out if you want to learn more!
Can you make money with affiliate marketing? The short answer is yes, affiliate programs can earn a extra money and even a full-time income from home. The long answer is a little more complicated. Like any home income venture, success comes not so much from what you choose to do to make money, but whether or not you do what needs to be done correctly and consistently.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
Keeping tabs on what worked and what didn’t will help you decide not only how to strategize in the future, but which brands or vendors to continue doing business with. In the same way freelancers keep books and records of which publishers or editors they enjoyed working with, affiliates have the independence to reroute later on if they don’t end up enjoying certain brands or products.
In the past, large affiliates were the mainstay, as catch-all coupon and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates. 

This one’s not for everyone, but adding a few symbols to your LinkedIn profile can really help it stand out from the crowd. You don’t want to over do it, but putting arrows or bullet points next to your core skills or abilities can point potential clients to what you want them to read. There’s a great list of symbols here that you can just copy and paste.

While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it's not the only purpose a business using internet marketing may have; a company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can be a very effective way to identify a target market or discover a marketing segment's wants and needs. (Learn more about conducting market research).

John Chow was able to grow his blog from $0 revenue to more than $40,000 per month in just two years, working only two hours a day. Today, his blog is one of the biggest blogs on the Internet, welcoming more than 200,000 active daily readers and followers. His blog is ranked number 16 on the AdAge Power 150 list and number 1 in the list of the Top 50 Canadian Internet Marketing Blogs.


We’ve compiled a review list of some of the most useful, informative and resourceful courses and training on the subject available. Enrolling yourself for one or more in 2018 could help you add skills and knowledge to your CV and grow in your career. Most importantly, it will make you future ready. (The list has been updated to as per changing trends)

"By blogging at least twice a week, you significantly increase your website's ability to be found on search engines," adds Mike Lieberman, chief marketing scientist and president, Square 2 Marketing. "The more you blog, the more traffic your site will get from Google, Yahoo and Bing... [because] you are adding fresh content to your site [assuming your blog resides on your company website]," he says. And "if each of your blog posts includes a call to action, you might even generate some leads from your blog."

Wix is slowly becoming popular as a website platform. While WordPress still has the top spot, Wix is becoming the close second. And it is because the websites that you can create with Wix tells more of a story than what WordPress can come up with. This is perfect if you are selling one or a few products or if your brand has a story. And these days, having a story is essential for selling. In this course, you’ll learn how to create your own affiliate website from the ground with Wix.


An EIN may be obtained by filing IRS Form SS-4, Application for Employer Identification Number. The application may be completed over the telephone in one session by calling (267) 941-1099. The application may also be completed by fax in approximately 4 business days and by mail in approximately 4 weeks. More information about Form SS-4 is available on the IRS website:
No. Once you pass your test, and receive your certificate, you are certified for life. For instance if do great on your exam, and thereby get your SEO Certification, get Web Analytics Certified or a Social Media Marketing Certification, then you have it, and we will not ask you to give it back to us, or remove it from your LinkedIn profile, CV or resume. Once you pass the test, the certification is yours to keep.
Tara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates.  Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines. You can learn more about her on LinkedIn or Twitter.
Affiliate marketing is a great way to increase your sales by letting your loyal customers and other advocates do the selling for you. If you are a business that runs an affiliate program, hopefully, your affiliates are working hard to sell for you. The more money you earn, the more they earn – it’s a great relationship! But if you aren’t following rules for affiliate marketing taxes carefully your affiliate program can land you in big trouble with the IRS.
Have your own product? You may want to create your own affiliate program instead. In this course, you’ll learn about the different tools that you can use to create an affiliate program for your website. With these tools, you can automate signups and payments. This means that you no longer have to manually count referrals and send commissions. Everything is done for you. This course is perfect for ecommerce website sellers or people who already have their own products. This will allow them to recruit an army of affiliates to do the marketing for them.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
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Ksenych explains that their customers come from several contact channels: “Our contact information is displayed at the very top of every page on our website. A potential customer can contact us by phone, email us directly or submit a detailed moving quote request. These options accommodate all needs, from those that want to speak to someone right away as well as those that might be multi-tasking and prefer to send a detailed email.”
There are a few drawbacks to consider, though. Most of your support will come from other members on the forum, and you’ll often find yourself subjected to expensive “upgrades” that aren’t mentioned in the sales pitch. Some of the training videos are too short, lacking details that would be useful for beginners, and some people have reported that it’s difficult to get your money back if you’re not satisfied.

If you like the sound of affiliate marketing as a business model, the course also provides information on setting up your own affiliate marketing business – becoming the middle-man. From the course, you’ll learn how to manage the day-to-day operations of the business, be exposed to some useful business management tools and resources, and gain an understanding of how affiliate marketing businesses are taxed in the UK.
7. Repeat after me – “I have an ugly baby.” A lot of business owners love their websites, but the first step to improving your website is to admit that it has some deficiencies. No website is perfect, and every website can use improvement. If you have a website, you have an ugly baby [sorry]. Just how ugly your website is, however, is open to discussion.
"We have been having great success for our mobile marketing clients with Facebook advertising," says Bob Bentz, president of ATS Mobile, a mobile marketing agency. "The ads appear right in the news feed so it's really impossible to miss. It is especially effective with local clients, because there is virtually no waste as with traditional media," he says.

While the world goes gaga over Digital Marketing, few seem to be discussing affiliate marketing in depth. A true gem, a lot of digital marketing in the future will be reliant on affiliate marketing. While social media marketing helps create buzz, search engine marketing helps drive traffic, affiliate marketers helps converts traffic into leads and sales. As the focus on ROI and analytics grows, more businesses will demand (they have started demanding already) people to showcase the exact value of digital marketing efforts. If there is one decisive way to measure digital marketing, it’s affiliate marketing. Keeping all that in mind, we’ve reviewed and listed 7 Best Affiliate Marketing Courses and Training for 2017.
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.
Another reason why you need a blog is that a blog-less website is mostly stale – there’s minimal update, not much new information, and not much interaction from the customers. A blog will make your website more customer and reader-friendly. It will also make your website more Google-friendly. Google loves new information. New articles = new information = Google love. Simple, right?
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Creating new content is an important engine of branding your business and delivering value. Still, you don’t have to reinvent the wheel with ten articles on the same subject. As you build a social and email following, odds are good that many of your followers haven’t seen your old content yet. As long as it’s still accurate and relevant, don’t hesitate to send it out again.
If you like the sound of affiliate marketing as a business model, the course also provides information on setting up your own affiliate marketing business – becoming the middle-man. From the course, you’ll learn how to manage the day-to-day operations of the business, be exposed to some useful business management tools and resources, and gain an understanding of how affiliate marketing businesses are taxed in the UK.

Some amazing ideas here! Really great article. today engaging your audience for a longer time in your site makes it a great value. Often people are afraid to branch out away from traditional and entirely important substance into something more eye catching and fascinating. These seem like some great ways to reach out to potential clients or customers


loved this article. I guess much of the work should be done with billions of tons of patient. In my personal experience trying to get 1st page in Google for the past 2 months has been such a roller coaster experience. Searching for my position on Google every day. Checking the last time my site was indexed. Not getting the amounts of visitors I wanted monthly has been such a crazy but exciting experience.

Plus, consumers are more likely to rely on a trusted source for brand information than they are an advertisement. In the current state of influencers and rampant review sites, we’re looking to real people’s opinions more than we are static advertisements or TV commercials. With your affiliates comes the trust of networks they’ve previously established.
Even though commissions can be very high, affiliates still want to negotiate the best deal. This is where impression counts get in the way of sales. While cost-per-actions (CPA) and cost-per-lead (CPL) deals can be risk-free for brands because they are based on performance, they are not always ideal for affiliates, which prefer to get paid per impression (CPM).

Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.

Possibly more than anything else, Fishkin is a proponent of creating high-quality, useful, honest content. He’ll never recommend keyword stuffing, link buying, or any other tactics that—while legal—are generally frowned upon. If you’re not familiar with his idea of 10x quality content, you should click that link and get to know it well. It’s a guiding principle in high-quality content marketing
First impressions are everything, so anything you can do to showcase your reputation and trustworthiness should be leveraged. “Any potential customer that visits our ‘About’ page will see all of the professional organizations we are members of, like the Chamber of Commerce, as well as our Better Business Bureau (BBB) accreditation and our A rating,” explains Ksenych.
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